8/27/2023 0 Comments Who owns corona beer"A lot of the work Corona has done to date has been clean-ups and community engagement on the ground to protect paradise, so we can continue to enjoy it," said Corona brand director Evan Ellman. The release was coincided to tie in with Earth Day this week. Star animator Adam Pesapane - better known as PES - teamed up with Wieden & Kennedy Amsterdam for this great video to support the clean beaches initiative run by activist group Parley for Oceans and sponsored by Corona beer. Historical profile information for Corona ExtraĪdbrands Social Media 24th Apr 2019: "The Fish". Who are the competitors of Corona? See Alcoholic Beverages Sector for other companies Which agencies handle advertising for Corona? Find out more from Adbrands Account Assignments Paul Hetterich is president of Constellation's beer division.Īdbrands Account Assignments track account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major marketsĪccount assignments & selected contact information Felipe Ambra is global VP for Corona at AB InBev. ![]() Corona was the #6 US beer by volumes in 2019 and stablemate Modelo Especial was the #7. The main Corona Extra brand is supported by a collection of variants including Corona Light, mid-calorie Corona Premier and malt-based Corona Refresca. Corona is one of the few beers to have reported steady and continuing growth in the US in recent years, elevating making Constellation the local #3 brewer behind Anheuser-Busch and MillerCoors with around 9% market share. However, Constellation Brands has perpetual rights within the US to the same portfolio. AB InBev also distributes Corona, Modelo and some of the other brands in all its other global markets. Grupo Modelo - wholly owned by AB InBev - remains the biggest brewer by far in Mexico with around 58% local share from Corona and supporting brands including Modelo Especial, Pacifico and Victoria. AB InBev owns Corona and Modelo's other Mexican beers in all markets except the US, taking back international rights from previous partners such as Carlsberg or Molson Coors. As a result, ownership is now split between those two companies. That deal was challenged by competition regulators, obliging AB InBev to surrender rights to Corona in the US to Constellation Brands. In 2012, following Anheuser-Busch's acquisition by InBev, the enlarged group made an offer to acquire the remaining shares in Modelo to take full control of the business. For years, US giant Anheuser-Busch derived an indirect benefit from this success, as a result of an investment stake of just over 50% in Corona's owner, Grupo Modelo. Mexico's Corona pushed Heineken into second place in 1997, and has steadily increased its lead ever since, becoming one of the world's biggest beers as well as its home country's single most valuable brand, according to Interbrand. In the all-important US market, the #1 imported brew still comes from south of the border.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |